Where is it?
Auditions will be held at the offices of Grazia, Endeavour House, 189 Shaftesbury Avenue, London WC2H 8JG. All entrants will be seen on a first come, first served basis, with doors opening at 9am, and judging continuing until 1pm. Get there early to avoid disappointment!
What will you win?
The winning design(s) will be photographed and featured in a future issue of Grazia magazine – and winner(s) will have their designs displayed in a Liberty shop window!
Grazia Fash Factor: How to enter
Calling all fashion students, new designers, milliners, shoe designers, textile designers and jewellers! Grazia Fash Factor is our nationwide search to find unknown talent - and give them a big leg up by featuring their work in the magazine. Simply turn up at 9am 21st June at Grazia's HQ – and show us your work. Good luck!
Who are the judges?
A high-profile judging panel including super-talented designers Roland Mouret and Peter Jensen, Liberty's Head of Fashion Buying & Merchandising Stephen Ayres, Grazia editor-in-Chief Jane Bruton and Fashion Director Susannah Frankel. They will be judging entries for three womenswear categories – clothing, textile & prints and accessories.
How do the auditions work?
All entrants will be given a strict two-minute slot for a "speed pitch" before the judging panel, of which 1 minute will be available for the entrant to briefly introduce themselves, their experience and qualifications, and the inspiration behind their design. Each entrant may present one outfit, one pair of shoes, or one accessory.
All designs must be presented to the judging panel WORN by the designer, or by ONE accompanying model.
What happens afterwards?
A shortlist will be announced on graziadaily.co.uk on Tuesday 25th June. This shortlist will be invited back, on 28th June, for further judging and a mentoring session with some of the judges, the Grazia fashion team and retail expert, Liberty's Managing Director Ed Burstell.
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